From a young student fascinated by the intricacies of Computer Science and Mathematics, I embarked on an educational journey that laid the foundation for a dynamic career. My academic pursuit led me to rank 246 in the Motilal Nehru Regional Engineering College (MNREC) entrance exam, securing a place for a Master’s in Computer Applications (MCA), which I completed in 2003.

I began my career as a programmer but soon transitioned into the fields of web analytics and digital marketing, where I discovered my true passion. By 2005, I was already sharing my expertise through training, becoming one of the early pioneers in digital marketing and web analytics.

In 2008, I presented a paper on SRIRE (Search Engine Rank Improvement using Reverse Engineering) at IIT Delhi, which opened doors for consulting opportunities. I worked with an IT company developing digital marketing tools, allowing me to delve into research and innovation. I created a web crawler, developed a ranking algorithm for a renowned KPO, and led the development of the first medical PPT search engine for a company. I also had the opportunity to work for India’s #1 B2B platform.

My career then took me internationally, with significant time spent in Lagos working with one of the largest local search engines. My expertise expanded across media, hospitality, and branding, enriching my understanding of analytics and marketing from all angles. Despite these achievements, my passion for teaching never waned. As one of the first trainers in the digital marketing and analytics industry, I remain committed to sharing practical, hands-on knowledge with the next generation of learners.

Known for my candor and straightforward approach, I value open communication and authenticity in everything I do. This allows me to connect meaningfully and work efficiently, ensuring that both my clients and collaborators always know where I stand.

Today, I specialize in performance marketing, branding, and analytics, leveraging cutting-edge strategies to drive impactful results. By continuously pushing the boundaries of innovation and integrating advanced AI technologies, I explore new avenues to craft data-driven solutions that keep brands competitive and ahead of the curve in an ever-evolving digital landscape.