Bounce Rate

Bounce Rate is the percentage of single-page view visits compared to the total number of visits.

• Engagement Metric: A high bounce rate indicates that a significant portion of users are leaving the site after viewing just one page, which may signal issues with content relevance or site usability.
• Site-Wide or Page-Specific: Bounce rate can be calculated for individual pages or the entire site, providing insights into overall or specific content performance.
• Improvement Indicator: Reducing the bounce rate is often a key focus for improving user experience and engagement.