Click-through Rate/Ratio

Click-through Rate (CTR) is a metric that calculates the percentage of users who click on a specific link compared to the total number of users who view the page, email, or advertisement.

• Performance Metric: CTR is crucial for evaluating the effectiveness of online ads, email campaigns, and links within content.
• Calculation: CTR is calculated as the number of clicks divided by the number of impressions, expressed as a percentage.
• Optimization: A higher CTR often leads to better campaign performance, making it a key metric to monitor and optimize.