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Curriculum
5 Sections
28 Lessons
2 Days
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How to Start
3
1.0
Introduction
1.1
Definition Framework Overview
1.2
Core Metrics and Dimensions
0 Questions
Building Block Terms
8
3.0
Page
3.1
Page Views
3.2
Visits/Sessions
3.3
Unique Visitors
3.4
New Visitor
3.5
Repeat Visitor
3.6
Return Visitor
3.7
Basic Building Block Quiz
0 Questions
Visit Characterization
14
4.0
Entry Page
4.1
Landing Page
4.2
Exit Page
4.3
Visit Duration
4.4
Referrer
4.5
Internal Referrer
4.6
External Referrer
4.7
Search Referrer
4.8
Visit Referrer
4.9
Original Referrer
4.10
Click-through
4.11
Click-through Rate/Ratio
4.12
Page Views per Visit
4.13
Visit Categorisation
0 Questions
Content Characterisation
5
5.0
Page Exit Ratio
5.1
Single-Page Visits
5.2
Single Page View Visits (Bounces)
5.3
Bounce Rate
5.4
Content Categorization
0 Questions
Conversion Metrics
3
6.0
Event
6.1
Conversion
6.2
Conversion Metrics
0 Questions
Event
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