Landing Page
A Landing Page is a specific page designed to start the user experience, often as part of a marketing campaign. It is usually optimized for keywords, audience, and calls to action.
- Marketing Focused: Landing pages are tailored to convert visitors by encouraging a specific action, like signing up or purchasing.
- Different from Entry Page: Not all entry pages are landing pages, though a landing page can be an entry page.
- Optimization: Landing pages are often optimized for conversions and may use specific URLs to track campaign performance.