Repeat Visitor

A Repeat Visitor is someone who visits the site more than once during a reporting period. This metric indicates the level of engagement and interest in the website’s content.

• Multiple Visits: A visitor who comes back multiple times is counted as a repeat visitor.
• Behavior Tracking: Comparing the behavior of repeat visitors with new visitors can provide insights into the effectiveness of the content.
• Session Variability: A repeat visitor may also be counted as a new visitor during different reporting periods, but not within the same one.