Return Visitor

A Return Visitor is a unique visitor who has visited the website before the current reporting period and has returned during the current period.

• Loyalty Indicator: Return visitors often indicate a loyal user base that finds value in the website’s content.
• Behavioral Comparison: Analyzing the difference between new and return visitors can reveal how familiarity with the site influences user behavior.
• Non-Additive: Like unique visitors, return visitors cannot be added across different periods without risking double counting.