Page Exit Ratio

Page Exit Ratio measures the percentage of times users leave your website from a specific page. It’s calculated by dividing the number of exits from a page by the total number of views that page received.

• Exit Analysis: Helps identify which pages are the last viewed before visitors leave the site, indicating potential areas for improvement.
• Difference from Bounce Rate: Unlike bounce rate, which measures single-page visits, page exit ratio applies to all visits, regardless of the number of pages viewed.
• Visitor Flow: Understanding where visitors exit can help improve navigation and content flow on the website.