Conversion Metrics
Question 1:
What is a “Conversion” in web analytics?
- A) The total number of page views on a website
- B) The completion of a specific goal, such as a purchase or sign-up
- C) The number of visitors who leave the site after viewing one page
- D) The percentage of new visitors compared to returning visitors
Question 2:
Which of the following best describes a “Conversion Rate”?
- A) The total number of conversions divided by the number of visitors
- B) The number of visitors who convert after viewing more than three pages
- C) The percentage of total visits that result in a conversion
- D) The average number of conversions per session
Question 3:
What is an “Event” in the context of web analytics?
- A) Any interaction a user has with a website that is tracked separately from page views
- B) The total number of visitors who return to a site after their first visit
- C) A page view that results in a conversion
- D) The first page a visitor lands on during a session
Question 4:
How is “Cost Per Conversion” calculated?
- A) By dividing the total cost of an advertising campaign by the number of clicks
- B) By dividing the total cost of an advertising campaign by the number of conversions
- C) By multiplying the conversion rate by the number of visitors
- D) By dividing the number of conversions by the total number of sessions
Question 5:
True or False: A high conversion rate indicates that a large percentage of visitors are completing the desired action on a website.
Question 6:
Which of the following is an example of a conversion?
- A) A user visiting a landing page
- B) A user clicking on an internal link
- C) A user making a purchase on an e-commerce site
- D) A user viewing multiple pages during a session
Question 7:
What is the purpose of tracking conversions in web analytics?
- A) To measure the effectiveness of marketing campaigns and website performance
- B) To calculate the bounce rate of a website
- C) To determine the average time a visitor spends on a site
- D) To track the number of page views per visit
Question 8:
True or False: The conversion rate can be improved by optimizing the user experience and call-to-action elements on a website.