Core Metrics and Dimensions
Question 1:
What is a “Metric” in web analytics?
- A) A qualitative attribute of data
- B) A quantitative measurement of user behavior
- C) A specific page on a website
- D) A type of web traffic source
Question 2:
Which of the following is an example of a “Dimension” in web analytics?
- A) Page Views
- B) Conversion Rate
- C) Geographic Location
- D) Bounce Rate
Question 3:
How is “Conversion Rate” calculated?
- A) By dividing the total number of sessions by the number of conversions
- B) By dividing the number of conversions by the total number of visitors and multiplying by 100
- C) By dividing the number of page views by the total number of visits
- D) By dividing the number of unique visitors by the total number of sessions
Question 4:
What does “Bounce Rate” indicate?
- A) The average number of pages viewed in a session
- B) The percentage of visitors who leave after viewing only one page
- C) The number of clicks on a specific link
- D) The total number of visits to a website
Question 5:
True or False: Dimensions describe the “how much” of your data, while metrics describe the “what” or “who.”
Question 6:
Which metric measures the percentage of visitors who complete a desired action on a website?
- A) Bounce Rate
- B) Page Views
- C) Conversion Rate
- D) Click-through Rate
Question 7:
True or False: A dimension can be used to segment and analyze metrics, such as viewing conversion rates by geographic location.