In the advertising space, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components that facilitate the buying and selling of digital advertising inventory. Here’s a simple breakdown of the differences between SSP and DSP: SSP (Supply-Side Platform): Role: …
The Power of Marketing Analytics: How to Attract and Retain Customers In today’s fast-paced digital world, data-driven strategies have become essential for businesses to thrive. Marketing analytics plays a crucial role in helping organizations attract new customers and retain existing …