Tripadvisor is a leading American online travel agency, operating in 40 countries and 20 languages. Based in Needham, Massachusetts, it specializes in hotel and flight bookings, dining reservations, and vacation rentals, driven by user-generated content. Key Summary : 45% of travelers …
Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked. What Google Said about it : “The September 2023 helpful content update is rolling out with an improved classifier. It will take …
Unique visitor is not the right metric to see the conversion rate because it does not take into account the number of times a visitor returns to your website. For example, if a visitor comes to your website once and …
In the advertising space, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components that facilitate the buying and selling of digital advertising inventory. Here’s a simple breakdown of the differences between SSP and DSP: SSP (Supply-Side Platform): Role: …