Learn how one of the world’s most recognizable logos, the Nike Swoosh, originated and evolved. Designed by graphic design student Carolyn Davidson in 1971 for just $35, the logo was initially met with uncertainty by co-founder Phil Knight. Despite this, …
McDonald’s has once again showcased its innovative approach to advertising with a stunning new campaign that cleverly uses optical illusions to engage viewers. The ad, which at first glance appears to be a straightforward image, reveals a hidden message when …
Bodyform, a brand synonymous with breaking taboos, took another bold step in its recent ad campaign that goes beyond traditional feminine hygiene marketing. The campaign, which has garnered widespread attention and praise, tackles the often unspoken realities of menstruation, pregnancy, …
In the ever-evolving landscape of advertising, companies constantly strive to push the boundaries of creativity and innovation. However, not every attempt hits the mark, and Google’s recent AI Olympics ad is a prime example of this. The ad, intended to …
Nike, a brand known for its powerful and inspiring advertising, recently released an Olympics-themed ad that has sparked considerable controversy. Titled “Sorry Nike, This Is Not What the Olympics Are About,” the campaign has been criticized for straying too far …
McDonald’s recently launched a new ad campaign that smartly taps into the power of memes to connect with younger audiences, particularly Gen Z. The campaign cleverly incorporates popular meme formats and internet humor, making it instantly relatable and shareable. By …
The 1960s, a decade of significant social and cultural shifts, saw the rise of alternative lifestyles, countercultural movements, and bold artistic expressions. This transformative era influenced advertising, blending vibrant youth culture with innovative design and messaging. Known as the ‘golden …
The Coca-Cola contour bottle is more than just a packaging design; it’s an icon recognized worldwide. Created in 1915, the bottle’s unique shape was designed to be easily identifiable, even in the dark. This distinctive design was a response to …
Coca-Cola, one of the most recognizable brands in the world, has used its slogans to create lasting connections with consumers since its inception in 1886. The evolution of Coca-Cola’s slogans reflects the changing times and the brand’s ability to resonate …