Learn how one of the world’s most recognizable logos, the Nike Swoosh, originated and evolved. Designed by graphic design student Carolyn Davidson in 1971 for just $35, the logo was initially met with uncertainty by co-founder Phil Knight. Despite this, …
The Nike swoosh is one of the most recognizable logos in the world, often standing alone without the need for any text. However, when Nike does use type, it typically opts for Futura Bold Condensed Oblique. This font’s bold, geometric letterforms …