Suruchi Masala’s Bold Take on Spices – A Fresh Flavor in Advertising

Suruchi Masale has recently launched an eye-catching TVC featuring Bollywood actor Ranbir Kapoor, shaking up the masala market with a refreshing take on spice advertisements. Unlike traditional masala ads that often rely on nostalgia or family warmth, this commercial takes a bold stance by poking fun at its competitors. Ranbir Kapoor, with his signature charm, directly contrasts the ad with other famous masala brands like MDH and Everest, bringing humor and innovation into the conversation.

Why I Like This Ad: What stands out to me is how the ad breaks away from the typical masala commercial formula. In many spice ads, you’ll see beloved older figures like Late Shri Dharampal Gulati in MDH or the portrayal of family and kids in Everest ads, painting a picture of tradition and comfort. While that approach has its charm, Suruchi takes a leap forward by focusing on innovation in their spices, not just the emotional aspect of the product. Ranbir Kapoor cleverly points out that there’s no “old uncle” or “fancy family” in their commercial – it’s all about the product. It feels fresh, modern, and relatable, especially for younger audiences who are looking for something different.

Why It May Not Resonate With Everyone: That said, the ad’s humor and departure from tradition might not sit well with everyone. For those who have grown up watching MDH ads or who feel a strong emotional connection to the family-centric messaging of Everest, this might feel like a deviation from the trusted and familiar. The ad’s lighthearted criticism of its competitors, while entertaining, could be seen as dismissive of the cultural warmth that many have come to associate with masala brands.

At the end of the day, advertising is all about standing out, and Suruchi Masale has certainly managed to do that with this ad. While some may miss the traditional elements, I appreciate the boldness and the focus on innovation in their spices. It’s a personal take, and whether you love it or not, there’s no denying that Suruchi has spiced up the conversation around masalas!