01. What is an Infographic? Click the image to see the full version (Image credit: Beth Kanter) Beth Kanter from Hot Butter Studio designed a brilliant infographic using LEGO to illustrate how organizing data visually helps audiences draw conclusions effectively. This …
Tripadvisor is a leading American online travel agency, operating in 40 countries and 20 languages. Based in Needham, Massachusetts, it specializes in hotel and flight bookings, dining reservations, and vacation rentals, driven by user-generated content. Key Summary : 45% of travelers …
Learn how one of the world’s most recognizable logos, the Nike Swoosh, originated and evolved. Designed by graphic design student Carolyn Davidson in 1971 for just $35, the logo was initially met with uncertainty by co-founder Phil Knight. Despite this, …
McDonald’s has once again showcased its innovative approach to advertising with a stunning new campaign that cleverly uses optical illusions to engage viewers. The ad, which at first glance appears to be a straightforward image, reveals a hidden message when …
Bodyform, a brand synonymous with breaking taboos, took another bold step in its recent ad campaign that goes beyond traditional feminine hygiene marketing. The campaign, which has garnered widespread attention and praise, tackles the often unspoken realities of menstruation, pregnancy, …
In the ever-evolving landscape of advertising, companies constantly strive to push the boundaries of creativity and innovation. However, not every attempt hits the mark, and Google’s recent AI Olympics ad is a prime example of this. The ad, intended to …
Nike, a brand known for its powerful and inspiring advertising, recently released an Olympics-themed ad that has sparked considerable controversy. Titled “Sorry Nike, This Is Not What the Olympics Are About,” the campaign has been criticized for straying too far …
McDonald’s recently launched a new ad campaign that smartly taps into the power of memes to connect with younger audiences, particularly Gen Z. The campaign cleverly incorporates popular meme formats and internet humor, making it instantly relatable and shareable. By …
The 1960s, a decade of significant social and cultural shifts, saw the rise of alternative lifestyles, countercultural movements, and bold artistic expressions. This transformative era influenced advertising, blending vibrant youth culture with innovative design and messaging. Known as the ‘golden …
