The current BBC logo also sports a clean bespoke sans serif typeface. The BBC Reith font family is named after the broadcaster’s founder, John Reith, and was introduced in 2021. But the typeface was based closely on the previous BBC …
Google’s iconic logo utilizes a customized version of its own font, Product Sans, which is specifically tailored to meet the company’s design philosophy. Known for its smooth curves and balanced lines, Product Sans gives the logo a modern, friendly, and …
The Iconic Levi’s Laundrette Ad That Reignited the 501 In 1985, Levi’s launched an ad that would change the brand’s history. The Laundrette ad, created by BBH, became a cultural phenomenon. It featured a young man walking into a laundromat, …
The 1960s, a decade of significant social and cultural shifts, saw the rise of alternative lifestyles, countercultural movements, and bold artistic expressions. This transformative era influenced advertising, blending vibrant youth culture with innovative design and messaging. Known as the ‘golden …
The Story Behind Coca-Cola’s Iconic “Hilltop” Campaign (1971) In 1971, Coca-Cola launched the “Hilltop” commercial, which became one of the most memorable ads in history. The ad featured people from different ethnicities and backgrounds, standing on a hilltop and …
The Story Behind the “Marlboro Man” Campaign (1954) In 1954, Philip Morris launched the Marlboro Man campaign, which is now one of the most iconic advertising campaigns in history. Originally, Marlboro was marketed as a cigarette brand for women, with …
The Story Behind the “We Can Do It!” Campaign During World War II, the U.S. government launched the “We Can Do It!” campaign, an iconic poster designed by J. Howard Miller in 1943. Originally intended to boost morale at Westinghouse …
The Story Behind Guinness’ “My Goodness, My Guinness” Campaign In 1936, when advertising was often straightforward and literal, Guinness made a bold leap with its imaginative “My Goodness, My Guinness” campaign, designed by John Gilroy and London-based agency S.H. Benson. …
The Coca-Cola contour bottle is more than just a packaging design; it’s an icon recognized worldwide. Created in 1915, the bottle’s unique shape was designed to be easily identifiable, even in the dark. This distinctive design was a response to …
Coca-Cola, one of the most recognizable brands in the world, has used its slogans to create lasting connections with consumers since its inception in 1886. The evolution of Coca-Cola’s slogans reflects the changing times and the brand’s ability to resonate …