As the digital world changes, Google is embarking on a carefully planned path to increase privacy and security while changing how digital advertising functions. The primary reason for the change is that Google blocks third-party cookies. This is a huge …
In a cookieless world, Hadron ID™ drives revenue for publishers by making their audience data and inventory actionable for media buyers on their DSPs of choice.
Generative AI, short for Generative Adversarial Network (GAN), is a type of artificial intelligence (AI) that involves a system of two neural networks, the generator and the discriminator, working in tandem to produce and evaluate data. It’s a framework used …
Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked. What Google Said about it : “The September 2023 helpful content update is rolling out with an improved classifier. It will take …
In the digital age, web analytics plays a crucial role in understanding and optimizing website performance. The Web Analytics Association (WAA) has established foundational definitions that help standardize the way we measure and interpret web traffic. Their comprehensive guide focuses …
Room Night Penetration is a metric used in the hotel industry to calculate the percentage of available room nights that are sold or occupied within a given time period. The formula for calculating the Room Night Penetration Rate is as …
Occupancy Rate and Room Night Penetration are both key performance indicators in the hotel industry, but they measure slightly different aspects of a hotel’s business performance. Here are the key differences: Occupancy Rate: Focus: Occupancy rate measures the percentage of …