Calvin Klein has updated its logo multiple times, adjusting the weight of its letters and even adopting an all-caps style between 2017 and 2020. Despite these changes, each iteration has been based on modifications of the ITC Avant Garde Gothic …
While we’ve already covered the versatility of Futura, no discussion on sans serif typefaces is complete without mentioning Helvetica. As the true king of sans serif fonts, Helvetica has been the backbone of countless iconic logos. Its flexibility allows it …