In today’s data-driven world, analytics plays a crucial role in every industry. One individual who has truly embraced the power of analytics is Vikas Amrohi. With a passion for data and a keen eye for insights, Vikas has become an …
Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked. What Google Said about it : “The September 2023 helpful content update is rolling out with an improved classifier. It will take …
Unique visitor is not the right metric to see the conversion rate because it does not take into account the number of times a visitor returns to your website. For example, if a visitor comes to your website once and …
ChatGPT is a creation of OpenAI, a company in the field of artificial intelligence. OpenAI was founded with the goal of developing advanced AI technologies in a safe and beneficial manner for humanity. History: GPT-2: Before ChatGPT, there was GPT-2, …
Traditional AI (Artificial Intelligence): What it does: Traditional AI is rule-based. It follows specific programmed rules to perform tasks. Think of it like a set of instructions that the computer strictly adheres to. How it works: It relies on predefined …
The Story Behind Coca-Cola’s Iconic “Hilltop” Campaign (1971) In 1971, Coca-Cola launched the “Hilltop” commercial, which became one of the most memorable ads in history. The ad featured people from different ethnicities and backgrounds, standing on a hilltop and …
The Story Behind the “Marlboro Man” Campaign (1954) In 1954, Philip Morris launched the Marlboro Man campaign, which is now one of the most iconic advertising campaigns in history. Originally, Marlboro was marketed as a cigarette brand for women, with …
The Story Behind the “We Can Do It!” Campaign During World War II, the U.S. government launched the “We Can Do It!” campaign, an iconic poster designed by J. Howard Miller in 1943. Originally intended to boost morale at Westinghouse …
The Story Behind Guinness’ “My Goodness, My Guinness” Campaign In 1936, when advertising was often straightforward and literal, Guinness made a bold leap with its imaginative “My Goodness, My Guinness” campaign, designed by John Gilroy and London-based agency S.H. Benson. …
In the advertising space, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components that facilitate the buying and selling of digital advertising inventory. Here’s a simple breakdown of the differences between SSP and DSP: SSP (Supply-Side Platform): Role: …