How KFC’s Heritage Shines Through Its Logo with Friz Quadrata

The KFC logo places strong emphasis on the brand’s rich heritage and tradition, which is perfectly complemented by a serif typeface. The font used appears to be a modified version of Friz Quadrata, designed by Ernst Friz and Victor Caruso in 1965 for Visual Graphics Corporation. Friz Quadrata is quite substantial for a serif, making it ideal for a short three-letter logo like KFC. Its bold, detailed letterforms give the logo a distinctive look, adding character and uniqueness to the iconic fast-food brand.