Introduction Imagine you’re buying yogurt. One label says “90% fat-free,” while another says “Contains 10% fat.” Which one sounds more appealing? While both are factually identical, most people perceive “90% fat-free” as healthier. This is the Framing Effect in action. …
Introduction Imagine you’re halfway through a movie, but it’s boring. Do you turn it off or keep watching because you’ve “already invested an hour”? This urge to stick with something just because you’ve already spent time, money, or effort is …
Introduction Have you ever stood in front of a menu with too many options, feeling overwhelmed by the sheer number of choices? Or struggled to make a quick decision when faced with endless possibilities? These experiences illustrate Hick’s Law, a principle …
Introduction Have you ever noticed that sticking to a diet or resisting temptations feels harder as the day goes on? Or that you’re more likely to give in to bad habits after a long, exhausting day? These patterns stem from …
Introduction Have you ever found yourself making impulsive or regrettable decisions at the end of a long day? Whether it’s grabbing fast food for dinner or overspending on unnecessary items, these choices often stem from a phenomenon known as decision fatigue. …
Introduction Have you ever wondered why you cling to an opinion despite contradictory evidence or why a “limited-time offer” compels you to buy something you don’t need? These behaviors are often influenced by cognitive biases—the mental shortcuts and patterns that unconsciously …
The Cognitive Revolution: A Brief History of Behavioral Science When we think about understanding human behavior, we often picture complex theories or groundbreaking experiments. But what truly changed the game in the field of psychology and behavioral science wasn’t just …
Introduction: A Spark of Curiosity It all started with a seemingly simple concept: Ego Depletion—the idea that self-control is a finite resource, one that runs out with use. Pair that with Decision Fatigue, which explains why even the most decisive people falter …