Introduction Imagine you’re buying yogurt. One label says “90% fat-free,” while another says “Contains 10% fat.” Which one sounds more appealing? While both are factually identical, most people perceive “90% fat-free” as healthier. This is the Framing Effect in action. …
Introduction Imagine you’re halfway through a movie, but it’s boring. Do you turn it off or keep watching because you’ve “already invested an hour”? This urge to stick with something just because you’ve already spent time, money, or effort is …
Introduction Have you ever stood in front of a menu with too many options, feeling overwhelmed by the sheer number of choices? Or struggled to make a quick decision when faced with endless possibilities? These experiences illustrate Hick’s Law, a principle …
Introduction Have you ever noticed that sticking to a diet or resisting temptations feels harder as the day goes on? Or that you’re more likely to give in to bad habits after a long, exhausting day? These patterns stem from …
Introduction Imagine standing in a grocery aisle, deciding between two brands of cereal. Without much thought, you pick one based on its colorful packaging. Later, at home, you carefully plan your monthly budget, weighing each expense carefully. These contrasting scenarios …
The Cognitive Revolution: A Brief History of Behavioral Science When we think about understanding human behavior, we often picture complex theories or groundbreaking experiments. But what truly changed the game in the field of psychology and behavioral science wasn’t just …