Introduction: Why Search Intent Matters in SEO Google’s ability to understand search intent has significantly improved over the years. In the early 2010s, search rankings were largely based on keywords, but today, Google’s AI-driven algorithms focus on user intent to …
What is Search Intent? Search intent refers to the purpose behind a user’s search query—whether they want to find information, complete an action, or navigate to a specific site. Google prioritizes search intent when ranking pages because delivering the right …