What is Search Intent? Search intent refers to the purpose behind a user’s search query—whether they want to find information, complete an action, or navigate to a specific site. Google prioritizes search intent when ranking pages because delivering the right …
What Are Google’s Search Quality Guidelines? Google’s Search Quality Guidelines are a set of instructions provided to human quality raters who evaluate search results. These raters help Google refine its algorithms by assessing how well web pages satisfy user queries. …
Why Google’s Search Quality Guidelines Still Matter In 2011, Google introduced a detailed Search Quality Rating Guidelines document for human evaluators. While the document was originally designed for Google’s internal search raters, it provided valuable insights into how Google defines …